The Pursuit of Experience: A purist perspective on Experience Design

In the 2007 animated Pixar movie, Ratatouille, the restaurant critic, Anton Ego had no idea that he was about to have an exceptional experience of his life. The film plays a scene where the impatient Anton is waiting for the food to be served. He is supposed to decide the fate of the restaurant,¬†Gusteau's. As … Continue reading The Pursuit of Experience: A purist perspective on Experience Design