Welcome to the Design@Business Blog

Hello there! This is public blog that would allow us to share our ideas and strike meaningful conversations about design in general and design at your business.  Happy Blogging.

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Design at Business F2F: Q3 2018

The Design at Business quarterly face to face meet up was hosted by Informatica on 21, September 2018. Around twenty designers from the participating companies were part of the meet-up. The session started with a fun-filled icebreaker activity. Point of view presentations A couple of designers from Informatica presented Point of View presentations. Atul introduced … Continue reading Design at Business F2F: Q3 2018

The Pursuit of Experience: A purist perspective on Experience Design

In the 2007 animated Pixar movie, Ratatouille, the restaurant critic, Anton Ego had no idea that he was about to have an exceptional experience of his life. The film plays a scene where the impatient Anton is waiting for the food to be served. He is supposed to decide the fate of the restaurant, Gusteau's. As … Continue reading The Pursuit of Experience: A purist perspective on Experience Design

Intro on AI, Machine Learning and more…

Artificial Intelligence (AI) is the intelligence that the machine develops from learning (Machine Learning). The education process starts with a lot of training data. With days of (machine) learning, it gains knowledge and becomes intelligent. Ex. Let’s say you want the machine to spot cars in all photographs. You train it with pictures of cars – … Continue reading Intro on AI, Machine Learning and more…

Six ‘P’s of Innovation @ your organization

Are you on a journey of making your organization Design and Innovation Centric? Enterprises of all sizes know the value of innovation for their business. Many business leaders are exploring ways to make their organizations Design Centric and nurture a culture of innovation within all employees and partners. Where do you start, and how to start … Continue reading Six ‘P’s of Innovation @ your organization